Welcome to my portfolio, I’m Gabi.

I’m a senior copywriter with 10+ years of experience in advertising and brand marketing. I abhor self-promotion, but I adore fiddling with words and blurring the lines between creative and strategy. I bring a broad, quirky and human perspective to my work, which means unexpected insights, inclusive and accessible writing and delightful, excellent copy craft. I’m also a treat to work with, just ask my therapist.